77 Reasons Why Your Book Was Rejected by Mike Nappa – Traditional Publishing Book Review

December 26, 2011 in For Writers, Writing Book Reviews

77 Reasons Why Your Book Was Rejected77 Reasons Why Your Book Was Rejected by Mike Nappa

My rating: 5 of 5 stars

Happy Day-After-Christmas!  Time to get into planning our goals for 2012.  Here’s a great read to help you towards your writing goals.

This book would be most highly valued by those authors seeking to break into the traditional publishing sphere. As a younger writer, I found this book crucial to my ambitions for traditional publication. The author provides many the reasons why one would be rejected AND what to do about them. For every problem, he gives three solutions.

Some of the online resources and information might be a tad outdated, but that’s the nature of the printed book. Traditional and indie (or self-publishing) tactics have shifted dramatically in recent weeks.

The format makes it easy to read in short chunks of time. If you want to query agents and editors, read this book first.

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Readers: Have you read any great writing books lately? How about any books (new or old) that you might recommend? Leave your comment below.

Primal Branding by Patrick Hanlon – Marketing Book Review

December 12, 2011 in For Writers, Reviews, Writing Book Reviews

Welcome back to Writer Monday, where we discuss all things writing-related.

Wondering how to build your brand for your business?  If you are searching for a history of successful companies, large and small, then Primal Branding delivers an insider’s perspective.  Author Patrick Hanlon, an avid journalist, spent years penetrating the barriers surrounding marketing secrets of thriving businesses.

I am a pre-published author seeking to establish myself in the thriller genre as a professional with both a vision and a quality product.  Primal Branding provided a series of steps to guide me through this process.

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Here are the seven components to the Primal Code, plus one sentence I learned about each.

  1. Creation Story – each brand must tell the story of their beginnings.  It must answer the question, “Where do you come from?”  (Example:  the “about” section of a company)
  2. The Creed – this is the spine which supports the whole brand.  This should project the vision of what you want the company to become.  (Example: the tagline for a company)
  3. The Icons – these are the images or sensory products that are instantly identified with your brand.  They should be recognizable and distinct enough to leave an impression on the consumer.  (Examples:  logos, themes, and products)
  4. The Rituals – the interactions that your consumer has with your company and products.  The goal is to maximize the number of positive occurrences your customer has with your company.  (Example:  online shopping or browsing)
  5. The Pagans – these are the opponents to what defines your company.  It’s as important to identify your “unbelievers” as it is to define who you are.  (Example:  Pepsi Cola versus Aquafina.)
  6. The Sacred Words – the specialized jargon that only the insiders know.  Every belief system has its own informal dictionary to distinguish itself from outsiders.  (Example:   Techie Talk)
  7. The Leader – who or what the mascot is for the brand.  This does not necessarily need to be a physical person, but it could also be an ideology or trademark face. (Example:  Betty Crocker)

Primal Branding by Patrick HanlonI would rate this at 3 of 5 stars.

I did find this book to be a bit more of a history lesson than an instructional manual to brand yourself.  Still, I would highly recommend it to other authors and entrepreneurs eager to set themselves apart in the crowded marketplace.

In this brief book, you can learn the seven key factors to a unique identity.  Whether you are an entrepreneur or a high-profile executive, arrange all seven to form a solid base to  launch and grow your brand.

Readers:  Do you have any suggestions for other valuable books about building your platform or brand?  Any topical blogs to suggest? Leave your comment below.

The Art and Craft of Story by Victoria Mixon: Book Review

October 15, 2011 in For Writers, Reviews, Writing Book Reviews

The Art & Craft of Story: A Practitioner’s Manual by Victoria A Mixon

My rating: 4 of 5 stars

Here are my highlights from reading the Art and Craft of Fiction (2nd Edition) by Author Victoria A. Mixon.

Favorite Section – definitely the revision sections. Her tips for revising the first draft would complement my own revision process seamlessly.

Not-So-Favorite Section – learning how to develop plot by analyzing not one BUT SIX stories simultaneously. Trying to follow all SIX plotlines put my brain into overload.
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I give this book 4 of 5 stars.

I would recommend this book to beginning writers or those who have completed 1-2 books.

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Readers and Writers:  Do you have any favorite books about the craft of writing (or reading) that you would recommend?  I enjoy expanding my repertoire of reference books.

The War of Art by Steven Pressfield – Book Review

September 17, 2011 in For Writers, Reviews, Writing Book Reviews

The War of Art: Break Through the Blocks & Win Your Inner Creative BattlesThe War of Art: Break Through the Blocks & Win Your Inner Creative Battles by Steven Pressfield

My rating: 4 of 5 stars

The War of Art by Steven Pressfield snagged a prominent place in my TBR (to be read) list of library books.

Why did I read the War of Art?

Always on the prowl for writing books to improve my craft, one of my favorite published authors (don’t ask me to remember whom) recommended this pocket-sized book of wisdom for aspiring writers. I still consider myself an “aspiring,” even though I’ve bludgeoned through my first draft of Playing God, and I am already outlining my second book. I know…I know. Notice the arrogance surrounding my nil accomplishment.

First things first, I looked the book up at my local public library catalog. Heck, if I can get it free, why buy the book? Bingo – in stock! I added it to my holds queue (along with the max number of books on hold at any given moment).

I read it first. When I’m plucking through that stack of books on my “reading couch,” I gravitate towards the shorter reads versus the epic-length literary works. The pocket-sized brevity of this book signaled success…I could finish it before the library due date.

What one take-away point did I receive from The War of Art?

If I could only choose one, I’d pick the opening quote of section 1:

There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write.

This theme struck me as ironic. We are writers. Don’t we always want to block out time to write?

Career writers view their writing as their art, but most of all, it’s their job. Each writer experiences days where they would rather be anywhere else besides staring at that blank page with the blinking cursor.

There is a stark contrast between the amateur and the professional. The amateur writes only when inspired (not often). The professional prioritizes writing time, whether or not the muse lights upon the shoulder.

How can I apply this lesson to my writing?

I have a choice to make. Either I can dabble in the writing profession with a careless attitude, or I can become a professional writer through my dedication to the craft. It’s all my choice. In five years, where do I want to be in my writing career? Still fiddling with that first novel idea? Or, working on my 10th book?

Pressfield triggered some tender spots in my developing artist. I cringed when he pinpointed my weaknesses. I must address these issues. Struggling against that negativity will empower me, only if I dedicate myself to the War of Art.

Would I recommend this book to fledgling writers or artists? Most definitely. It’s a short read, best absorbed through snippets of reading. Though you may decide to read it all in one sitting, the War of Art is better used as a writer’s devotional. I crammed the reading into 3 evenings. Looking back, I wish I would have savored each lesson, each page, each quote with relish – like a satisfying morsel of literary dark chocolate.

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Readers:  Are you interested in books about the craft of writing?  If so, name one favorite.

How to Get Your Book Reviewed by Dana Lynn Smith – Book Review

September 3, 2011 in For Writers, Reviews, Writing Book Reviews

How to Get Your Book ReviewedHow to Get Your Book Reviewed by Dana Lynn Smith

My rating: 4 of 5 stars

How to Get Your Book Reviewed is an information-packed book for both the debut author and the seasoned mid-lister. Some authors are more pro-active about their careers, which compels them to research relevant marketing techniques. Marketing one’s book is a part-time job in itself, and it is no longer the sole responsibility of the publisher. Successful authors must devote plentiful time towards promoting their own books.

In the virtual marketplace, the internet, more books are being published then ever before. Authors seeking to make a splash with their books are up against the Big Name Authors and the super self-promoters. For those authors who tend towards introversion, marketing oneself can be a tough gig. One solution, purported by Dana Lynn Smith, is to get your book reviewed for coveted publicity.

Book reviews speak louder than an author spam-shouting on Twitter, “Buy my book!” Quality book reviewers abound, but how can the amateur author locate these people? How can the new authors coax the inundated reviewers to pick up their specific book?

Dana begins the book by showing the benefits of book reviews to one’s writing career. She explains the book review process and teaches how to submit review copies. One learns what can go wrong with book reviews through the Potential Pitfalls section. She explains the difference between blurbs, endorsements, testimonials, and customer reviews. Discover how the author can use each to its full advantage. A few chapters provide dozens of links to review sites, book blogs, virtual reader communities, book review journals, print media, and other book review sources. There’s even a chapter about how to write solid book reviews. The last part of the book ties all the information together into a brilliant book review marketing plan.

As a result of my reading this book, I feel confident to venture into the marketplace with my debut novel. I understand the best methods to reach my potential audience and the proper book reviewers for my work. What once was a mysterious process now makes perfect sense. Dana knows just how to speak the author’s language by appealing to our longing for long-term writing success. How To Get Your Book Reviewed is the On Writing of obtaining and implementing quality book reviews.

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